Under Armour

Intro

Kelly Media has recently worked on a handful of dynamic projects that fused our expertise in creative design and branding with Under Armour's deep understanding of the sporting industry. We produced multiple innovative campaigns that showcase Under Armour's athletes, products and performances in ways that resonate with their target audience. Through a combination of visually stunning graphics, brand creation, and creativity, we were able to deliver multiple impactful campaigns.

Overview

Kelly Media's goal was to not only remain consistent with the brand's existing aesthetic, but also to push the envelope and expand on their unique look. We drew inspiration from various elements, a range of grungy textures, and Under Armour's custom script font.

Through a careful and considered approach, we developed multiple cohesive campaigns that showcased Under Armour's products and athletes in a way that was visually striking and true to the brand's values.